58 / the tasting panel / may 2014
BRAND STRATEGIES
Chain
Reaction
WITH THE HELP OF
CONSUMER EDUCATION
AND TASTINGS,
PURITY VODKA BUILDS
A GROWING PRESENCE
IN THE HIGH-VOLUME
OFF-PREMISE WORLD
PHOTO:
JAY
SCHROEDER
Master Blender Thomas Kuuttanen at Mariano's Fresh Market,
one of Chicago's high-end grocery chains.
by Breanne DeMore
PHOTO:
MARK
RYAN
TP0514_034-71.indd 58 4/24/14 11:03 PM
