The Tasting Panel magazine

April 2011

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VIVA VINO LA 2011 LOS ANGELES 16-21 May, 2011 Announcing Viva Vino LA, an exciting and comprehensive annual festival of Italian wine and food being produced by Blue Lifestyle, the Italy-America Chamber of Commerce West and the Italian Sommeliers Association and sponsored by THE TASTING PANEL magazine. Viva Vino LA is the first major event designed to promote the traditional varietals of Italy on the U.S. West Coast. There are more than 3,000 wine grape varieties grown in Italy; Viva Vino LA will give these native vines visibility and educate the trade and consumers about their style and the terroirs that produce them. Viva Vino LA will provide the opportunity for the wineries that produce these wines to meet importers, buyers, retailers, press and consumers from throughout Los Angeles and Southern California, one of the largest wine markets in the United States. For participation information, email info@vivavinola.com Grand Tasting, Wednesday, May 18 Skirball Cultural Center, Los Angeles trade 1:00 – 5:00 pm consumers 6.30 – 9.30 pm For more information and to purchase tickets, visit www.vivavinola.com. www.vivavinola.com IIACCWtaly-America Chamber of Commerce West Italian Sommeliers Association VINO LA VIVA

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