Whole Life Magazine

April/May 2014

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22.9M Number of free, energy- effi cient light bulbs distributed by the Mexican government 1.4M Number of Bangladeshi homes currently using solar energy 90 Percent of Americans who believe businesses should care about their environmental impact 16 Percentage of power around the world derived from hydropower, a renewable source 46 Percent of consumers who say they would support more eco-friendly retailers 73 Percent of CEOs who believe sustainability can be profi table 0 Average number of individuals aware of their own self-deception on a daily basis, e.g. they convince themselves that they didn't cheat on a test when they clearly did, or believe that they've done all they can to help when they have actually done very little. Sources: University of Vermont, "Triple Bottom Line Infographic;" World Bank Group; and Zoë Chance, Michael I. Norton, Francesca Gino and Dan Ariely, "Temporal View of the Costs and Benefi ts of Self-deception" W H AT C O U N T S : T R U E O R FA L S E april/may 2014 9 FINAL-WLT-APRIL-MAY.indd 9 3/30/14 7:58 PM

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