Issue link: http://digital.copcomm.com/i/271567
TIMING: May 1, 2014 – July 31, 2014 *Where legal Brewed in Holland. Imported by HEINEKEN USA Inc., New York, NY. ©2014 HEINEKEN® Lager Beer. $27MM MEDIA SPEND DRIVES AWARENESS ALL SUMMER LONG ON-PREMISE ENCOURAGE your patrons to OPEN THEIR SUMMER with enticing POS FEATURING LIMITED EDITION CITY BOTTLES EVERY POS PIECE gives them a CODE FOR A CHANCE TO WIN INTERNATIONAL TRIPS DRIVE REPEAT TRAFFIC, DWELL TIME and CHECK AVERAGE with hundreds of SUMMER-RELEVANT PRIZES* OFF-PREMISE GRAB consumers' ATTENTION with PROMO PACKAGING ON ALL BOTTLE SKUs DRIVE REPEAT TRAFFIC and PURCHASE with UNIQUE CODES UNDER EVERY CAP and hundreds of DAILY PRIZES INCREASE REGISTER RINGS with OCCASION-RELEVANT OFFERS CONTACT YOUR HEINEKEN USA REPRESENTATIVE TODAY TO STOCK UP FOR SUMMER AVAILABLE IN 6-, 12-,18-, AND 24-PACK POS ELEMENTS