september 2009 / the tasting panel / 9
Industry
Spotlight
Constellation
Signs Distribution
Agreements
C
onstellation Brands, Inc.
has realigned its distribu-
tor network in 19 markets,
consolidating over half its U.S.
wine and spirits business to one
distributor per market. While its
portfolio had been divided in the
past, this new model is structured
to improve growth through high-
ly-aligned distribution relation-
ships, dedicated distributor teams
and a focus on the entire Constel-
lation portfolio.
"This represents the culmination
of an 18-month transformation,"
said Rob Sands, President and
CEO of Constellation Brands, of
the company's new go-to-market
strategy.
Southern Wine & Spirits has
exclusive distribution in nine
markets: AZ, CA, DE, FL, HI, IL,
KY, NY and PA. Republic National
has exclusive distribution in eight
markets: CO, LA, MD, NE, OK,
SC, TX and DC. Johnson Brothers
has exclusive rights in Iowa.
Johnnie Black's
Centenary Pack
J
ohnnie Walker Black
Label will be celebrating
its 100th anniversary this
fall. In recognition of this
momentous occasion,
the 12 year old blended
Scotch whisky has
unveiled its 100 Years of
Progress campaign with
a new, limited-edition
Centenary Pack. De-
livered in a black glass
bottle embellished with
real gold, the centenary
edition brings to life the
past 100 years of John-
nie Walker Black Label.
Diageo
