The Tasting Panel magazine

February 2014

Issue link: http://digital.copcomm.com/i/253609

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DISCOVER THE NEW TASTE OF TRUE LAGER FLAVOR THAT'S UNDER 100 CALORIES CONTACT YOUR HEINEKEN USA REPRESENTATIVE TO REVIVE LIGHT BEER CATEGORY SALES! THE ONLY LIGHT BEER NOW BREWED WITH CASCADE HOPS, TRADITIONALLY USED IN IPAS, FOR A SMOOTHER TASTE AND CLEANER FINISH THAT'S STILL ONLY 99 CALORIES "HIGHEST RATED LOW CALORIE BEER" AT THE 2013 WORLD BEER CHAMPIONSHIPS 40% OF 21-27 YEAR-OLDS DESIRE LIGHT BEER WITH A MORE FULL-FLAVORED TASTE 1 Brewed in Holland. Imported by HEINEKEN USA Inc., New York, NY. ©2014 HEINEKEN ® Light Lager Beer. 1. ConsumerEdge Insights' Beverage DemandTracker

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