DISCOVER THE NEW TASTE OF
TRUE LAGER FLAVOR THAT'S UNDER 100 CALORIES
CONTACT YOUR HEINEKEN USA REPRESENTATIVE
TO REVIVE LIGHT BEER CATEGORY SALES!
THE ONLY LIGHT BEER NOW BREWED WITH CASCADE HOPS,
TRADITIONALLY USED IN IPAS, FOR A SMOOTHER TASTE AND
CLEANER FINISH THAT'S STILL ONLY 99 CALORIES
"HIGHEST RATED LOW CALORIE BEER"
AT THE 2013 WORLD BEER CHAMPIONSHIPS
40% OF 21-27 YEAR-OLDS DESIRE LIGHT BEER
WITH A MORE FULL-FLAVORED TASTE
1
Brewed in Holland. Imported by HEINEKEN USA Inc., New York, NY. ©2014 HEINEKEN
®
Light Lager Beer.
1. ConsumerEdge Insights' Beverage DemandTracker