The Tasting Panel magazine

February 2014

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6 / the tasting panel / february 2014 Created by blending the finest natural ingredients, Wineheart was inspired by the on-going flavor revolution. "Our idea was to create a brand that is smooth, indulgent, flavorful and more importantly—memorable," explains Jon Holecz, Vice President of Marketing for Western Spirits. They certainly are memorable. Listing just a few of the flavors makes one hungry and anxiously awaiting dessert: Cookie Dough, Tres Leches, Chocolate Strawberry Cream . . . "By offering 12 innovative flavors for all types of palates, Wineheart allows consumers to pick whichever flavor they prefer. From Cinnamon Bun to Mint Chocolate to Peaches and Cream, we tried to create a very wide array of flavor selections for all consumers." Will Wineheart bring the lift and excitement to wines that flavors brought to vodka and whiskies? Time will tell, but with a pre-holiday launch that yielded record success in sampling, it sure looks like they are off to a roaring start. Don't confuse Wineheart with some of the early entries into the category, it is an entirely new evolution and has the taste, quality and variety to become a category unto itself. Taste and See So how were 12 diverse and thought-out flavors chosen? "Our flavors were picked based on uniqueness of what people enjoy," explains Holecz. "Choosing fruit flavors of raspberries, strawberries, oranges and peaches were a natural Wineheart UP Up Front with by Breanne DeMore/ photos by Rob Brown Launching with 12 lavors is a strong move—and one that's sure to make Wineheart stand out on the shelf.

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