The Tasting Panel magazine

January 2014

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S:8.125" THE #1 CIDER BRAND IN THE WORLD1 IS PROUD TO PRESENT: NEW AND IMPROVED STRONGBOW HARD APPLE CIDERS AN EVEN MORE REFRESHING TASTE, IN GOLD APPLE AND HONEY & APPLE FLAVORS TAP INTO THE GROWTH OF STRONGBOW HARD CIDER TAKE ADVANTAGE OF THE GROWTH IN FLAVORED CIDERS WITH OUR NEW LINE EXTENSION STRONGBOW HONEY & APPLE 2 +152 % FLAVORED CIDERS 3 NEW, SOPHISTICATED PACKAGING WITH A PREMIUM LOOK AND FEEL +30 % REPEAT S:10.675" ATTRACT STRONGBOW'S LOYAL AND UPSCALE SHOPPERS +93 % GROWTH LEVELS 4 COMING MARCH 2014 CONTACT YOUR HEINEKEN USA REPRESENTATIVE FOR MORE INFORMATION 1. Euromonitor International 2. Nielsen, 12 weeks ending 11/2/13 3. Nielsen, 52 weeks ending 11/2/13 4. Major grocery shopper card data, 26 weeks ending 12/29/12. Enjoy Our Brands Bulmer LTD. Imported by Bulmers Cider Company, Ciders. Imported by Bulmers Enjoy Strongbow® Hard Cider Responsibly. Produced by H.P.Responsibly. ©2014 STRONGBOW® Hard AppleWhite Plains, NY. ©2014 Cider Company, White Plains, NY TP0114_001-33.indd 33 12/19/13 9:23 PM

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