The Tasting Panel magazine

January 2014

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Movers & Shakers A s the beverage industry's largest career network, BevForce knows who's coming and who's going at the leading global beverage companies. BevForce is the only beverage industry staffing agency providing both an online job board and executive recruiting services. Visit www.bevforce.com to sign up for the Movers & Shakers newsletter or to report your job move or recent hire. Chauncey Hamlett has been named Brand Director at Double Cross Vodka. He had been Brand Director at Bacardi. Tim Arneson has been named SVP of Sales at KeVita. He had been VP/GM National Account Sales at FRS Co. Jane Morreau has been named Executive Vice President and Chief Financial Officer at Brown-Forman. She had been Vice President and Chief Production Officer at Brown-Forman. Ted Whitney has been named Director of Sales at 21st Amendment Brewery. He had been National Sales Director at Avery Brewing Company. Ethan Perkins has been named Central Control States Manager at Stoli Group, USA. He had been State Manager at Diageo. John Dougherty has been named National Sales Director at Excelsior Wine Company. He had been Southeast Region Manager at Excelsior Wine Company. Mark Reese has been named Director of Strategic Accounts South / East at Edrington Americas. He had been Director of Spirits - SE at Constellation Brands. Michael Reid has been named California State Manager at The Hess Collection. He had been CA & AZ State Manager at Foley Wine Estates. Kimberly Jones has been named CFO at Sweetwater Brewing. She had been VP & Corporate Controller at SPANX. Scott Uzzell has been named President at Zico Coconut Water. He had been CCO & EVP of Sales at Zico Coconut Water. Peter Baedeker has been named CEO at Curious Cork Imports. He had been Managing Director of International Business at Purple Wine Company. Maria Steckler has been named Director of National Accounts-Off Premise East at Pasternak Wine Imports. She had been National Chain Account Manager at Treasury Wine Estates. DeJorn Huffman has been named Craft Spirits Manager at Tenzing. She had been Bartender at Sable. Tracey Woodward has been named Director of Relationship Marketing at Treasury Wine Estates. She had been Director of Marketing at Sonoma Valley Vintners & Growers Alliance. Tricky Question Advice One thing we hear a lot here at BevForce when we're helping folks prepare for an interview is: "How do I answer the question: 'Why do you want to leave your current company?'" Whether or not your interviewer realizes it, he or she is actually asking, "Why do you want to leave where you are right now to come join me?"  When you get asked this question, you want to be truthful about why you want to leave, but also keep it positive and brief (and remember: never badmouth your current employer). Afterwards, turn the focus of the conversation towards why you want to join this new company and provide detailed reasons. This keeps the discussion positive and allows you to highlight why you are a fit for the role and how you can be an asset to their team! Always remember to take advantage of these types of open-ended questions—it'll help keep the interview on your terms. 14  /  the tasting panel  /  january 2014 TP0114_001-33.indd 14 12/19/13 9:23 PM

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