Issue link: http://digital.copcomm.com/i/221505
43 DEPARTMENT HEADER The Magic of THE UNIQUE LICOR 43 MINI BEER IS THE NEW MUST-TRY SHOT EXPERIENCE by David Gadd / photos by Tori Soper M ove over, stodgy brown herbal liqueurs. So long, candied cinnamon-flavored whiskies. There's a new hot shot in town that's putting the fun back into this longstanding barside ritual: enter the LICOR 43 Mini Beer. Shots have been around as long as spirits have existed, but it's no longer your father's shot market. In this dynamic category, old-school shots have worn out their welcome—consumers are looking for something new. Fresh and engaging, the 43 Mini Beer is the next big thing in shots. Don't let the name confuse you; there's no beer involved. But the shot—composed of LICOR 43 and a float of heavy cream—does indeed resemble a miniature amber brew with a head of white foam. With its playful name, its striking look, its ramped-up fun factor and its one-of-a-kind flavor, the LICOR 43 Mini Beer is bringing consumers exactly what they want: a unique experience that's as delicious as it is entertaining. The 43 Mini Beer is the hot new "must-try" shot experience, both on-premise and off. The Licor 43 Mini Beer makes a striking statement on the bar at Kenny's Irish Pub in Chicago. december 2013 / the tasting panel / 79 TP1213_064-103.indd 79 11/23/13 8:34 PM