Issue link: http://digital.copcomm.com/i/221505
Movers & Shakers A s the beverage industry's largest career network, BevForce knows who's coming and who's going at the leading global beverage companies. BevForce is the only beverage industry staffing agency providing both an online job board and executive recruiting services. Visit www.bevforce.com to sign up for the Movers & Shakers newsletter or to report your job move or recent hire. Melissa Daniels has been named VP of Sales at PURE Lyft. She had been Product Marketing Manager at Clase Azul Tequila. Brian Lynch has been named Western National Sales Manager at SakéOne. He was previously a National Sales Manager at Wilson Daniels. Vito Gambini has been named Director of Global Accounts at Sage Beverages (aka Sabemos Beverages). He had been President & COO at Westerly Winery. Debbie Moore has been named President of Nestlé Waters Canada. She was previously Global Head of Customer Facing Supply Chain/Customer Service, Corporate Supply Chain at Nestlé S.A. Kristin McAdam has been named Regional Sales Director at Southern Tier Brewing Sales. She had been Director of Field Marketing at Long Trail Brewing. Rick Slaughter has been named Vice President, Business Development – Brown-Forman at the Charmer Sunbelt Group. He was previously SVP, General Sales Manager – Wines at the Charmer Sunbelt Group. Ken Kunze has been named Chief Marketing Officer at Craft Brew Alliance. He had been Chief Marketing Officer at Sabra Dipping Company. Paige Peterson has been named Regional Sales Manager - West at Coravin. She had been National Sales & Marketing Director at Montagna Napa Valley. Dan Cohen has been named PR Director at Beam Inc. He had been Senior PR Manager at Beam Inc. Guy Bartley has been named Senior Director of Sales - East at KeVita. He had been Region Manager Northeast at Nawgan. Advice from a BevFocre Career Concierge: Get Your Online Resumé Noticed There are a couple of things you can do to make sure that your resumé gets noticed when applying for jobs online: • Keep your resumé clean and simple and always save it as a PDF Be . sure to proof it! • Tailor your resumé to the position by using the keywords in the job description and highlighting your relevant experience. Taking the time to do this up front can really improve your chances of standing out above the competition. • When you're applying for a role, make sure you meet the minimum requirements for that role. Similarly, avoid applying for roles if you are over-qualified. • You should always customize your cover letter. Using a generic copypaste cover letter is very obvious to a hiring manager and may even give off the impression that you are lazy! Many smaller companies don't have huge HR departments, so if you can succinctly and articulately communicate that your skill set matches the minimum job requirements, you are putting yourself at an advantage. • These tips are just a few ways you can improve your chances of getting noticed during your job search. Just remember, it's about quality over quantity in the end. If you're willing to take the extra time to customize your application, it may make all the difference! 14 / the tasting panel / december 2013 TP1213_001-33.indd 14 11/22/13 8:37 PM