The Tasting Panel magazine

December 2013

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Page 126 of 152

The the Limit by Tom Caestecker Jr. T PHOTOS COURTESY OF BIG SKY GLOBAL PACKAGING Sky's FROM FRAGRANCES TO SPIRITS, BIG SKY GLOBAL PACKAGING RESOURCES DELIVERS FULL-SERVICE CAPABILITIES THAT ARE "TOP" NOTCH he phrase "it's what's inside that counts" can only go so far. What surrounds a given product or brand can make just as important an impact, including in the wine and spirit markets, an industry that is no stranger to aesthetics and perception. Craft and luxury spirits, most with edgy, attention-grabbing names, have flooded the marketplace, and fragmented it, too. That means brands now need something that moves beyond the moniker. That's where Big Sky Global Packaging Resources comes in. Having gained valuable experience at making brands stand out in the crowded fragrance, beauty and cosmetics industries, Big Sky has been expanding its expertise for several years into the world of spirits. With over 30 years of experience, New York–based Big Sky began working with wines and spirits in 2009, slowly building up the division with tremendous success. As a whole, the company experienced 700 percent growth in 2012, 300 percent growth in 2013, and anticipates an even more successful 2014. Big Sky's portfolio now ranges from spirits clients—Aviation American Gin, Double Cross Vodka, Domaine de Canton, Decada Tequila, Le Sutra and Tequila Revolucion, with many additional projects in development—to beauty and fragrance clients including Aromachology, Banana Republic, Bath & Body Works, Express, Shiseido, Victoria's Secret and more. When it comes to these industries, Big Sky has gone right to the top. "In spirits, as in fine fragrance, primary, secondary and gift set packaging is being driven to evolve from traditionally ordinary and uninspired concepts into something unique and custom. It's imperative that spirit brands continue to create quality and memorable packaging that ultimately cements a brand's impact and sets them a part from their competitors," says Big Sky's founder and CEO, Erin S. Dutton. Big Sky's global team designs, engineers and develops projects from start to finish for both primary and secondary packaging, as well as seasonal gift set boxes and promotional components. "Simply come to us with an idea and we'll help you get a quality product to market," says Dutton. Need help in logistics? Big Sky will also oversee all of your shipping needs. It's a virtual turnkey operation. 126  /  the tasting panel  /  december 2013 TP1213_104-148.indd 126 11/23/13 8:37 PM

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