Issue link: http://digital.copcomm.com/i/21561
bits & pieces Animal helps BlackBerry promote Torch V ENICE, CA— Visual effects studio Animal (www.animalwest.com), which expanded from its Pittsburgh home to the West Coast back in June, re- cently delivered a worldwide campaign for BlackBerry that promotes its news smart phone, the Torch. Love What You Do was directed by Henrik Hansen and Laban Pheidias of RSA Films for Leo Burnett Chicago.The cam- paign introduces viewers to Diplo, a DJ/music producer; French fash- ion and style writer Nadege; and British art fair organizer Will Ram- say. All three live international lifestyles that are empowered by the BlackBerry Torch and its new technical enhancements. JD Smyth of Final Cut in LA edited the spots. The three :30s Scratch was used to conform the spots. and a :60 compilation are being broadcast worldwide. Animal provided composit- ing, visual effects and finishing on more than 100 versions of the spots during 17 days of intense production.Visual effects supervisor Ben Looram oversaw a team of artists, along with producer Joyce Pan. "We used Assimilate's Scratch system to conform the spots, as well as for rig removal,” notes Looram.All of the compositing, graphics, beauty work, and finishing was performed using Autodesk's Inferno and Flame. Tips: By The Book Trim, Slip or Nudge in Media Composer Avid’s venerable trim buttons are normally used to ad- just a cut by either one or 10 frames (eight in 24-fps projects), but many people don’t know that they are actually context sensitive and can perform a couple of other useful functions. In Source/Record mode, turn on the Lift/Overwrite (red) Segment Tool and select a clip.Then, even though you’re not in trim mode, tap a trim button.You’ll be nudging the selected clip,moving it forward or backward in time, as if you were drag- ging it.To nudge a clip, select it and turn on the red segment tool.Then, tap a trim button a few times.The clip will move hori- zontally in the timeline. If you do the same thing with no clips selected, you’ll slip the clips under the Position Indicator in all selected tracks, adding material to the head and removing it from the tail (or vice versa) — just as if you had rollers on the beginning and end of the clips.To slip a clip, make sure no clips are selected and then hit a trim button.The clip or clips under the Position Indicator, in all selected tracks, will slip — just as if they had rollers on them. — By Steven Cohen Adapted from the book “Avid Agility:Working Faster and More Intuitively with Avid Media Composer.” See Cohen’s blog at www.splicenow.com Experience the Power of Ethernet $300OFFANY SM Introducing on the go! 12 Post • December 2010 www.postmagazine.com