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Bloody Good Times at the Beach story and photos by Rachel Burkons Kerry Lovett, GM at Hurricane’s in Huntington Beach, and Fred Brand, Daily’s Regional Sales Manager, enjoy the ocean view with a Bloody Mary. beach town’s boardwalk is a veritable party waiting to happen. On this short strip of bars, restaurants and shops, tanned surfer dudes and dudettes amble toward the sand to spend days in the sun, but when the sun goes down, they’re sure to fi nd themselves at Hurricane’s Bar and Grill, a sports bar-cum-nightclub that caters to the city’s vibrant nightlife. But on Sunday mornings, customers at Hurricane’s fi ll the sprawling indoor/outdoor space to watch football, indulge in one of 30 brunch menu items and take advantage of the beach’s best Bloody Mary bar. There, guests can build their own Bloody Mary (or even a Bloody Maria for the adventuresome!), custom- izing their garnish and selecting their Bloody base from one of three Daily’s Bloody Mary expressions: Original, Thick & Spicy and Salsa. Bar professionals have long known that the H Daily’s product lineup is all about ease of use, particularly in high-volume accounts, and thanks to Hurricane’s Bloody Bar, consumers (and potential at-home-mixologists) are getting acquainted with Daily’s convenient packaging and high quality. “Daily’s has a great product,” explains Kerry Lovett, General Manager at 30 / the tasting panel / november 2010 untington Beach may be known as Surf City USA, but past the crashing waves and picturesque sandy shores, this Hurricane’s. “My customers are happy with it and it’s a good fi t,” he explains, before mention- ing that the Thick & Spicy version is the most popular among his clientele. “Thick & Spicy has taken the ball and run here,” says Fred Brand, Daily’s Regional Sales Manager; “Hurricane’s moves hundreds of cases a year in its Bloody Mary program.” Although already a success in this beachy enclave, Daily’s is not content to rest on its Bloodied laurels; a fourth Bloody Mary expres- sion is set to roll out in the next few months, and the brand is constantly tweaking its fi nal product. Currently, the Daily’s Bloody Mary line has only been available in glass packaging, a result, says Brand, of the brand’s commitment to excellence. “We hadn’t been able to perfect the fl avor in the plastic packaging,” he explains. “And we can’t compromise our fl avors—that’s what gets us through to the customer!” The Daily’s team hasn’t accepted no for an answer though, and after years of tweaking, has discovered how to preserve the perfect Bloody Mary in a plastic bottle, which will debut soon on retail shelves and backbars with another convenient Daily’s signature: the pour spout. Daily’s is available through Great Western Brokerage;

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