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Page 26 of 96

IN THE BIZ Cal’s premier nightclub owners. Situated among two very unique and different demo- graphics, each venue will need to appeal to locals. Viscuso is planning accordingly. Viscuso knows his clients, and he knows what sells. And what is a top seller? Russian Standard vodka, for one—just over 2,000 cases so far this year, making him the top seller of the brand in San Diego. The club maestro is hip to “the snowball effect” that makes brands soar. “If a club owner is excited about a product, then the staff will be excited about that product. And, if they are excited, they will pass that enthusiasm on to the guests.” The Snowball Effect W SAN DIEGO CLUB OWNER MIKE VISCUSO IS ON A ROLL story and photos by Amy K. Fellows ith two new San Diego locations set to open by the end of the year, Mike Viscuso is easily one of So Mike Viscuso’s Latest Ventures Boudoir Launched on Halloween in Downtown, Boudoir will boast latex- clad staff and a Dominatrix Room (complete with handcuffs) for, as Viscuso puts it, “Bachelor parties and the like. It will be a bit more risqué . . . avant-garde and cutting-edge.” Mike’s Scheduled to open on New Year’s Eve in La Jolla, the eponymous Mike’s will have the “organic and natural feel of a breezy, seaside resort, with Sunday brunch and a Cougar’s Night.” Expanding on his original description, Viscuso says, “Think cactus gardens, a wall of plants and a giant olive tree in the center of the property.” Nightclub impresario Mike Viscuso at On Broadway, one of his five San Diego clubs. 26 / the tasting panel / november 2010

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