Issue link: http://digital.copcomm.com/i/184869
This deal is worth $229,290,000 in TV and $9,270,000 in radio for a TOTAL of $238,560,000 in increases. INTERNET/NEW MEDIA The contract distinguishes between commercials that play on the Internet and commercials that play in new media, such as mobile apps, and if your commercial is used in both media you are entitled to two separate payments. Advertisers have the choice to run these ads in eight-week or one-year cycles. The fee for the made-for-Internet or made-for-new media ads enjoys the 6-percent general increase. The "move-overs" are getting a more dramatic increase, from 133 percent of scale to 150 percent for an eightweek cycle, and from 350 percent to 400 percent for a one-year cycle, in addition to the 6-percent general increase. Also noteworthy is that if an advertiser chooses to run an ad in an eight-week cycle followed by a one-year cycle, they no longer need to run without interruption, but that can only happen so long as holding fees are paid. Note that advertisers pay for a fixed-use cycle of time, and can use the ad on as many sites as they wish. "The vast majority of Internet ads, right now, are ads that have been 'moved over' from TV, so getting the increase in use fees for those spots was critical for our members," said Negotiating Committee Vice Chair Sue-Anne Morrow. "Allowing advertisers to utilize spots in non-consecutive cycles provides them with the flexibility they need, while generating additional income for members through session fees and the possibility of a longer shelflife for spots — it's a win for everybody." SAGAFTRA.org | Summer 2013 | SAG-AFTRA 25