Issue link: http://digital.copcomm.com/i/16726
Service most ordered using moblie device or computer: SURVEY REVEALS SECRET LIFE OF BUSY BUSINESS TRAVELERS Road warriors find today’s technology is essential to multi-task- ing and life management while away. Business travelers ranked adjusting travel plans, making dinner reservations and checking into hotels as three of the top four “must-have” mobile applications, according to a recent survey from Omni Hotels & Resorts. The sur- vey, which asked road warriors about mobile and social application preferences and usage, found that access to these tools were an inte- gral part of time management on the road. Beyond taking care of travel matters, the survey also revealed that business travelers uti- lized mobile and social applications to take care of personal items, explore the local area and connect virtually with friends and family - making these tools invaluable. Checking the latest sports scores, updating Facebook, looking for the nearest coffee spot and tweet- ing were also highly rated in the recent survey. In addition, 61 per- cent of all business travelers were burning the midnight oil online - not on business from the day - but rather managing their personal lives remotely. Business travelers use mobile and social apps to: With the launch of new technology, ORION from GBCblue is an online ordering system utilized by Omni Hotels & Resorts where business travelers can fulfill many of their needs without ever looking away from their smart phone or laptop. Beginning in 2007, multi-tasking business travelers at the Omni Chicago Hotel, the Omni Mandalay in Dallas and the Omni Fort Worth Hotel have been able to logon to the system online to take care of a vari- ety of needs, including room service, housekeeping or arrange for transportation. The offering has been so successful that it has been expanded into six more hotels and resorts this spring. “Omni has always been an excellent partner willing to embrace new technologies that enhance the guest experience,” said Joe Adkisson, EVP of Hospitality for GBCblue. “First adopters are rare in the industry, and working closely with Omni employees while observing their commitment to their guests has allowed us to better understand how to streamline the ORION system and make it fun for both for the guest and the hotel asso- ciate.” Also in 2007, Omni Hotels & Resorts was among the first hotel brands to launch online check-in, which is available on the company’s mobile website and mobile applications available through Apple and Blackberry phones. Complimentary Hotel Wi-Fi Business travelers use complimentary Wi-Fi at night to: The younger business traveler was even more focused on find- ing personal balance. Nearly one third of younger business travel- ers, ages 25 to 34, were more likely to order perks that make their hotel stay more comfortable; over 40% tweet about their travels and 65% enjoy updating Facebook to let everyone know where they are. “Omni continues to launch innovative programs that appeal to the younger, affluent business traveler,” said Tom Santora, chief marketing officer for Omni Hotels & Resorts. “This group is extremely adept at enjoying their careers while still finding person- al time on the road, and it’s increasingly important that we address their wants and needs.” Mobile Multi-Tasking: One thing was clear – mobile applications are all about efficiency. Business travelers, who are inclined to order services from a hotel on a mobile device or computer, prefer things which will help travel go more smoothly. When asked which types of services they would order using their mobile device or computer, almost six in 10 business travelers said they would request a car service to the airport, while 48 percent said they would order any- thing that would allow them to multitask while on a business trip. In 2003, Omni Hotels & Resorts became the first hotel brand in the US to offer complimentary Wi-Fi access in guest rooms and public spaces to loyalty program members, and survey results indicated that free hotel Wi-Fi helps business travelers keep up with life and work. When asked what hotel Wi-Fi is used for at night other than work, 61% of business travelers said they randomly surf the web, while others use the time to catch up with life outside of work. Also in the survey, 49% of business travelers pay bills online and 34% Skype or chat with their family at home. A sizeable number (40%) of business travelers check Facebook or other social networking Web site(s) on hotel Wi-Fi and 34% of travelers say they update their Facebook status to “let everyone know they are a road warrior.” Black Meetings & Tourism July/August 2010: www.blackmeetingsandtourism.com 51