The Tasting Panel magazine

September 2013

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Hints of CHOCOLATE and COFFEE SMOOTH yet SOLID, LIGHT FRUIT FLAVOR LET THE SEASON'S SMOOTHEST RIDE DRIVE YOUR SALES DELIVER THE VARIETY YOUR PATRONS WANT 75 + % 143 % OF DRINKERS LIKE TRYING DIFFERENT SEASONAL BEERS CAPITALIZE ON GROWTH RATE 1 2 HELP YOUR GUESTS GET HOME SAFELY Newcastle is partNeriNg with taxi Magic, the quick aNd easy cab-bookiNg Mobile app receive discouNts* oN taxi rides or could wiN free cab service for a year proMote safe celebratiNg this holiday seasoN AVAILABLE FOR A LIMITED TIME IN DRAUGHT AND BOTTLES STARTING NOVEMBER 2013 CONTACT YOUR HEINEKEN USA REPRESENTATIVE FOR MORE INFORMATION! 1. mintel, 2011, from the report "beer: the consumer", among drinkers aged 25-34 years. 2. nielsen, fdcm+, 2011 september–december vs. 2012 september–december. *Where available. only neW users eligible for discounts. visit http://taximagic.com for more information. TP0913_034-62.indd 45 enJoy neWcastle cabbie™ responsibly ©2013 neWcastle importers, neW york, ny www.newcastlebrown.com 8/22/13 9:21 PM

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