Issue link: http://digital.copcomm.com/i/1545302
www.postmagazine.com 2 POST MAY/JUNE 2026 EDITOR'S NOTE ur "Cover Story" this month looks at one of the most controversial topics facing the production and post industries: the use of artificial intelligence and how it will affect the future of content production. I caught up with Sabrina Doyle recently to discuss her work on a music video for singer/songwriter/guitarist David Haerle. The project was created entire- ly by Doyle using Google's Veo 3.1 to generate footage, which she then edited together using Blackmagic Design's DaVinci Resolve. Tucumcari Tonite! has a dream-like quality and was inspired by Haerle's trips through the American Southwest with his grandparents, during which he took in the desert landscape from the back seat of a car and spent time checking out dinosaur-themed roadside attrac- tions. The video is representative of a child's memories and imagination, with meteor crashes, T-Rex encounters and kitschy gift shops, as well as photo-ops with loved ones. Doyle spent a little over a month completing the project, which had a production budget of just a few hundred dollars — not including her fee as a creative director and editor. In a traditional scenario, this production would have required a location scout, cinematographer, visual effects team, editor and colorist. It would have been cost prohibitive to realize such an ambitious vision. But using AI, Doyle overcame all those hurdles, acting as a "one-woman band." She even called on AI to create representations of Haerle and his grandparents, elimi- nating the need to hire actors. It definitely disrupted the traditional process, and one could argue that this is everything that's wrong with AI: how it's taking jobs and hurting the business. The other side of the argument, says Doyle, is that this project would never have been produced if it were to have depended on a million-dollar budget and all the different production and post skillsets re- quired to execute it. I encourage you to watch Tucumcari Tonite! on YouTube. For more from Doyle, check out our feature on page 20. Also in this issue is a feature on Peacock's The 'Burbs, which was inspired by the late 1980s feature film of the same name. Cinematographer Jonathan Furmanski and editor Jim Flynn share details on the series' production and post, including some of their creative decisions and the unique challenges they faced. Iain Blair caught up with director Olivia Newman, whose new Netflix feature Remarkably Bright Creatures stars both Sally Field and an entirely-CG character — a giant octopus named Marcellus. Newman says the film's success was heavily reliant on Marcellus' perfor- mance, so getting the photoreal VFX just right was a huge undertaking. On page 10, she shares her experience in our "Director's Chair" column. This issue wrapped up shortly after the annual NAB Show in Las Vegas. Post met with many technology developers throughout the week, and you can read about some of their latest releases in our "Special Report" on page 16, as well in our "Products" section on page 32. The show attracted more than 58,000 attendees, but its perceived success will vary depending on who you ask. I've been attending NAB for more than 30 years, and recall years with 100,000 attendees, so this year's number reflects a steady change in the way informa- tion about new technology is being shared, and, perhaps, the need for formal conferences. At the same time, NAB made a strong effort in adapting the show to changing media & entertainment trends, with increased focus on the creator economy, AI and corporate media. These business opportunities extend beyond the show's traditional broadcast roots. Enjoy the issue, and be sure to visit Post online at postmagazine.com. BY MARC LOFTUS EDITOR-IN-CHIEF MLOFTUS@ POSTMAGAZINE.COM O A.I.: REAL-WORLD OPPORTUNITIES & THREATS SEE US ON EDITORIAL MARC LOFTUS Editor-In-Chief Post Publishing, LLC 516.376.1087 mloftus@postmagazine.com KENDRA RUCZAK Managing Editor Post Publishing, LLC/CGW kruczak@cgw.com CONTRIBUTOR IAIN BLAIR Film & TV DESIGN MICHELLE VILLAS Senior Art Director michelle@moontidemedia.com ADVERTISING MARI KOHN Director of Sales Print, Digital and Awards 818.291.1153 cell 818.472.1491 mkohn@postmagazine.com WILLIAM R. RITTWAGE Sales 818.636.2835 brittwage@copcomm.com TOMMY RITTWAGE Digital Marketing Social Media 818.291.1166 tommy@copcomm.com REPRINTS 781.255.0625 • 818.291.1153 WILLIAM R. RITTWAGE President/CEO Post Magazine is published by Post, LLC, a COP communications company. 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