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28 cgw j a n u a r y • f e b r u a r y • m a r c h 2 0 2 4 T he M&E sector is undergoing a huge shi, with many compa- nies looking at cloud resources and virtualized infrastructure. This is an exciting transition that will offer numerous benefits to both broadcasters and post studios, but it should be ap- proached strategically for optimal application. In this changing me- dia landscape, effectively implementing cloud systems will prove crucial to keep both budgets and workflows on track. To achieve organizational success, post workflows must be con- nected, both on-premise and remotely. This requires a centralized management system linking all editing workstations in the cloud, providing virtual access to the same resources—regardless of loca- tion. Not only does this make accessing content easier in post, joined up systems also improve processes throughout the media supply chain. The potential of post in the cloud The cloud offers a centralized overview of post production, no mat- ter the location. So, how can system centralization boost produc- tivity? Resource management is vital. The cloud provides dynamic resource management and supports multiple editing workstations. By monitoring data—as well as tracking cloud resources—adminis- trators can identify roadblocks and optimize efficiency. But handling all these workflow elements manually can be a time-consuming process. Administrators are very busy, so to max- imize the full potential of the cloud, automation should be leveraged wherever possible. With the right interface setup, you can configure and manage multiple cloud environments at once. Set-and-forget schedules and intelligent automation monitor remote workstations and reduce workload. But human input is also important. Clear and regular communication with editors is essential for the success of any system implementation. Optimizing remote editing workflows Managing dispersed teams can be difficult if internal systems are not aligned. Therefore, consistent resource management and work- flow visibility is crucial. Centralized platforms can gather information from all active workstations. This can then be used to optimize cloud resources. The cloud allows broadcasters to adapt in editing work- flows with time zone synced schedules and the option to monitor inactivity, avoiding unnecessary fees. Post production teams provide valuable intel from their system interactions that streamline workflows and identify challenges. But it's no good having the data and neglecting it. By monitoring system performance and user interactions, administrators can easily handle any issues. Connection strength is important in remote workflows, and administrators need to be able to diagnose and fix connection problems. By utilizing metrics from user connections, it is possible to give a performance score. This allows non-technical users to moni- tor their connection and make positive environmental changes. Ad- ministrators can also dive back in time. By accessing historical con- SHOWCASE LEVERAGING THE CLOUD FOR POST PRODUCTION UNDERSTANDING THE BENEFITS TO COLLABORATION, CONSISTENCY, AND DATA SECURITY. BY TIM BURTON MANAGING DIRECTOR, 7FIVEFIVE Tim Burton

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