Issue link: http://digital.copcomm.com/i/1516067
www.postmagazine.com 7 POST JAN/FEB 2024 BITS & PIECES GETTY IMAGES & BBC STUDIOS PARTNER ON NEW FOOTAGE LICENSING PLATFORM LONDON — Getty Images has entered into a partnership with BBC Studios, the commercial subsidiary of the BBC, to launch a new platform that will give its customers access to BBC archive videos via a seamless search, purchase and download experience. The new platform is powered by MAM software specialists VIDA Content OS and allows easy access to over 57,000 programs from the BBC archive. This media was previously only available o½ine and through a heavily-manual process. Customers can now securely search the entire digitized library, view, annotate, clip, share and download previews for use within projects. Post clearance, the high-resolution masters will be avail- able immediately. Getty´Images o©ers an expansive video library of over 25 million video clips, including footage from a range of world-renowned broadcast, stu- dio, filmmaker and archive partners. Available to customers are contemporary, archive and creative footage, including more than 12 million clips in 4K, and vast o½ine archives from BBC Motion Gallery and NBC News. The new platform expands the on-demand o©ering of BBC content for Getty Images customers, who can already access over 200,000 BBC editorial and creative clips on get- tyimages.com. "The VIDA platform is a significant break- through in making BBC content more accessible for our customers around the world," explains Paul Davis, vice president of media and pro- duction, EMEA, at Getty Images. "Our team is increasingly working as a creative partner, able to assist from ideas stage through production, and this platform will considerably enable our e©orts in supporting producers to derive successful, returnable shows for the global market." "Our partnership with Getty Images is fo- cused on getting BBC content into the hands of program makers around the world," adds Chris Hulse, head of BBC Motion Gallery at BBC Studios. "This new platform is a gamechanger for us, surfacing a wealth of previously o½ine BBC content, now accessible on-demand for the first time ever." STRADA RELEASES BETA VERSION OF A.I.-ENABLED PLATFORM LOS ANGELES — Strada (https://strada.tech), the developer of an AI-enabled platform that's pur- pose-built for content creators, has released a beta version following months of research and testing. Built for all types of content makers, Strada auto- mates tedious manual tasks, simplifies workflows and reduces delivery times, allowing creators to focus on storytelling. The customizable platform experience enables users to design workflows for their specific post production needs, with features such as multi- cloud syncing, multicam playback, automatic transcription & translation, transcoding, and AI tagging & analysis, all controlled from an intuitive browser interface. Strada is the brainchild of Hollywood tech veter- ans Michael Cioni, a workflow expert with hundreds of film and TV titles in his portfolio, and Peter Cioni, an accomplished media & entertainment executive. The two launched Strada to address workflow chal- lenges that creatives regularly face.´ "I have been working in production and post my entire professional career," notes Michael Cioni. "I know if I'm experiencing problems while making content, there are millions of others who are con- tinually frustrated while dealing with the shortcom- ings of the toolsets available to us. With recent advancements in artificial intelligence and machine learning, I believe there are new ways to lever- age the cloud to automate and remove workflow hurdles. Strada is the first AI-powered platform designed for the creative community." Built and tested by a team of creatives with deep roots in film technology, Strada dissected the recurring challenges faced in stills, sound and video workflows, and traced those back to foun- dational components consistent across the board. They call these the four Ts: transfer, transcribe, transcode, and tag/analyze (dubbed: tanalyze).´ "The four Ts are not what make Strada — they are foundational components that will unlock thou- sands of capabilities for Strada users to revolu- tionize how they make content," Peter Cioni states. "We cannot wait to put Strada in the hands of early users and get their feedback, which will help with our product roadmap. We have lots of incred- ible ideas of what to build over the next 12 months, but feedback from the community on technology this advanced is crucial for us at this stage."