Post Magazine

38 Post • March 2009 www.postmagazine.com instrument groups so a producer can create his own mix in Avid or Final Cut Pro. Now available online for the first time with its companion music track, QuickTrax "gives the producer ultimate flexibility to craft music that really sounds custom," says Nelson. With QuickTrax online, customers "can do ever ything on the Website they would do in the studio with CDs: audition clips, download full-quality .AIF or .WAV files, cre- ate project folders and save music they like and share it with others." It's FirstCom's goal to end CD produc- tion later this year. "Ever ything we have is available online, on hard drive and as Sound- miner files," Nelson notes. L I F E S T Y L I N G Third Coast Music and its eponymous buy-out librar y (www.third-coast-music. com) launched in Memphis in 2008; under the name River City Sound Productions it had previously offered the River City Li- brary, which was sold to Digital Juice. The new company debuted its 10-CD slice-of-life librar y, Lifestyles, with five cata- logs: Play, Retro, Suburbia, Travel, Work. "Each theme comes in full song length and :60, :30, :15 and :10 edits," says sales manager Bob Pierce. "And you get two alternate mixes, for the full length and all cut downs, which get progressively thinner for more options like use behind voiceovers or for more tender moments." Lifestyles is also available online with samples of ever y theme and downloads for final use. Third Coast creative director Steve Wenger wrote about 60 percent of Lifestyles, Pierce repor ts, with a variety of composers with different specialties contributing the bal- ance. "It's a very acoustic collection, all real in- struments, very melody driven, very high end. Each song has such a strong melodic content that it could be used as an audio signature for any given project. Since Memphis is such a rich music town we wanted each track to have a life and soul of its own." Pierce repor ts "extremely favor- able feedback" from users with buy- ers "finding uses for two or three cuts as soon as they receive it. A lot of them bought our River City Librar y and were anxiously awaiting some- thing new from the same team." Since Lifestyles is so new it doesn't have a searchable database yet. In- stead, people can visit the Website and click Play to hear :15 clips of everything on the 10-CD library. "We had a database for our previous li- brary, which was much larger," Pierce explains. "We will do the same when we have multiple libraries.You have to be able to identify key words that are universal within producers' vernacular then cross-reference them to what's available. The key is not to have so many results that it's irritating; producers ap- preciate you not wasting their time." He believes that while a new generation of library customers are "very comfor table working with just digital files" others "still like to have a tangible CD in their hands." Even Third Coast, which also operates as a pro- duction studio, likes to have a CD, "which can float from studio to studio here and not take up drive space," Pierce admits. Never theless, he sees the marketplace tilting to fully digital in the next few years. C O U N T RY I S O N I T S WAY Gratis Music (www.gratismusiclibrar y. com), which is headquartered in Hot Springs, AK, and has two offices in LA, debuted its Gratis Music Library at NAB three years ago. Third Coast's Lifestyles library includes five different catalogs. A U D I O a midtempo, hypnotic trance thing it's for an Aboriginal coming-of-age story. We need a didgeridoo in D-minor Found it. Start with MasterSearch, the world's most efficient and powerful music search engine. Audition music and create projects. Download broadcast quality songs and email results. Lost found it. Gossip Girl found it. American Gangster found it. Find. Music. Fast. Only at MasterSource.com ® Marc Ferrari 818.706.9000 marc@mastersource.com Josh Kessler 212.841.8700 josh@mastersource.com Abby O'Neill 310.358.4426 abby@mastersource.com Contact us for FREE custom music searches sent right to your inbox in minutes. Sound Like Nobody Else. A Universal Music Publishing Group Gratis's Website uses the Msoft engine, which can be searched by category, keyword or CD. Sound Libraries

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