Issue link: http://digital.copcomm.com/i/1488
8 Post • May 2009 www.postmagazine.com N EW YORK — UVPhactory (www.uvph.com) just completed work on a music video for Tiny E Records recording artist The Crystal Method, featuring Matisyahu. It was directed by Alexandre Moors and Jessica Brillhar t, and involved a greenscreen shoot to create the stylized comic book look. UVPhactor y had just four weeks to design and post the Down in the Now video. Live action was cap- tured using Panasonic VariCam and AG-HPX170 HD cameras. The shoot took place in just one day at Bravo Studio in New York City. The comic-book look was created using a B&W color palette with occasional spots of red. Adobe's Creative Suite of tools was called on, particularly Illus- trator's auto trace tool, Bridge's batch commands, and After Effects for compositing. Imager y was based on photos the team took of neighborhood delicatessens and street signs, which were traced in Illustrator. For 3D, UVPhactory worked with Autodesk's Soft- image.Toon shader functions were used to turn mod- els of city streets and a big ship into the stylized recreations featured. Scott Sindorf, Ali Asghar, San Charoenchal and Ajit Menon handled 3D work. Marco Valentin and Jason Salos were 2D animators. Damijan Saccio was technical director and Lauren Simpson ser ved as production coordinator. Sheira Rees-Davies executive produced for Tiny E. DYK? Did You Know... JPEG 2000 (.JP2): An image coding system that is totally different than the original JPEG principal. JPEG is DCT- based and examines images in a series of 8x8 pixel blocks, while JPEG 2000 is wavelet based, analyzing pictures in cir- cular areas. Coding and decoding re- quires far more processing than MPEG-2 and MPEG-4. Also, JPEG 2000 is intra-frame only. (Taken from Quantel's Digital Fact Book) Best Company Ever (www.bestcompanywebsite. com) in El Segundo, CA, directed a new package of spots for Lifestyles promoting its Skyn Revolution products. Work included creating a viral video, Con- dom Fairy, which reminds lovers to pack their own Lifestyles product in the event the Condom Fairy — who likes to read the paper and nap — doesn't make it to their home in time. The viral was shot using Silicon Imaging's SI2K digital camera. Adam Svatek at Filmcore, LA, handled the offline and on- line edit, working with Final Cut Pro on an Apple G5. Bob Festa and the New Hat team handled telecine. Bits & Pieces Down in the Now came together quickly, involving a one-day shoot and just a month of post. UVP creates comic-book setting for Crystal Method 76 How big is your company? 13% 13% 18% 11% 22 22 11 29 Computer Graphics Hardware Make Billions US Dollars Jon Peddie Research $60 $50 $40 $30 $20 $10 $0 2007 2012 Less than 5 employees 10 to 20 employees Total Gaming PCs Game Console Workstation 21 to 50 employees 51 to 100 employees Over 100 employees Results of Post's online survey about studio size