Post Magazine

JUNE 09

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S H O O T I N G D I G I T A L M O T I O N G R A P H I C S A U D I O S E R V I N G T H E I N D U S T R Y F O R 2 4 Y E A R S 22 BIG BRANDING Broadcast design — it's not just motion graphics for television anymore. By Randi Altman 26 RED SPOTS Commercial producers are capturing crisp imagery quickly and for less money. Now, about that workflow... By Ken McGorry 34 SONIC BRANDING How repetitive and consistent audio triggers help sell your message. By Ron DiCesare 42 SOUND LIBRARIES To succeed, it takes more than just quality tracks, you need to compete online too. By Marc Loftus 12 director's chair www.postmagazine.com June 2009 • Post 1 STAR TREK/PARAMOUNT DAILY NEWS UPDATES TUTORIAL Avid DS Frames to timecode calculator By Igor Ridanovic TUTORIAL Class On Demand shows how to use Adobe CS4's media encoder JOIN US: FACEBOOK & TWITTER

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