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36 cgw j a n u a r y • f e b r u a r y • m a r c h 2 0 2 2 2 0 2 2 T R E N D S are the foundation of virtual production, which will continue its exponential growth in 2022. Being able to re-create any environment on Earth or in other worlds on a soundstage, and having the ability to make changes to them on the fl , cuts down on time and costs to a degree that would have been unfathomable just a few years ago. And with better real-time tools adapting to the needs of M&E creators, like game engine tech from Epic Games and professional graphics cards from Nvidia, virtual production continues to drive better efficie y year over year. Meeting the demands of audiences in 2022 — especially as we enter another year of uncertainty — will require a contin- ued streamlining of the processes and practices we've relied so heavily on in the recent past. Artists and studios around the world have had to make monumental changes over the last couple of years and will continue to refine th se new approaches with the right talent and technology in place to better meet and exceed audience expectations. Rob Hoffmann is enior worldwide industry manager, media & entertainment at Lenovo January•February•March 2022: COMPUTER GRAPHICS WORLD (USPS 665-250) (ISSN- 0271-4159) is published bi-monthly with special additional issues in January and July re- sulting in 8 issues per year by COP Communications, Inc. Corporate offices: 620 West Elk Avenue, Glendale, CA 91204, Tel: 818-291-1100; FAX: 818-291-1190; Web Address: info@ copprints.com. Periodicals Postage Paid at Glendale, CA, 91205 & additional mailing offic- es. COMPUTER GRAPHICS WORLD is distributed worldwide. Annual subscription prices are $72, USA; $98, Canada & Mexico; $150 International airfreight. To order subscriptions, call 847-559-7310. © 2022 CGW by COP Communications, Inc. All rights reserved. No material may be re- printed without permission. Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Computer Graphics World, ISSN-0271-4159, provided that the appropriate fee is paid directly to Copyright Clearance Center Inc., 222 Rosewood Drive, Danvers, MA 01923 USA 508-750-8400. Prior to photo- copying items for educational classroom use, please contact Copyright Clearance Center Inc., 222 Rosewood Drive, Danvers, MA 01923 USA 508-750-8400. For further information check Copyright Clearance Center Inc. online at: www.copyright.com. The COMPUTER GRAPHICS WORLD fee code for users of the Transactional Reporting Services is 0271- 4159/96 $1.00 + .35. POSTMASTER: Send change of address form to Computer Graphics World, P.O. Box 3296, Northbrook, IL 60065-3296. continued from pg 33 continued from pg 34 multiple areas of the pipeline and different systems together, allowing data to fl w efficient throughout — from standard file ormats to integration between applications and beyond. Projects such as OpenColorIO, OpenEXR, and OpenVDB are instrumental in making it easier for studios to collaborate with one another on major VFX films Meanwhile, Universal Scene Description (USD) continues to change the face of VFX as an open standard, proving pivotal in encouraging smart, collabo- rative, and parallel department workfl ws, which are them- selves crucial to realizing creative intent quickly with real-time feedback. Indeed, USD looks more important than ever as the prospect of a metaverse becomes more and more tangible. Described as the "HTML of 3D" by Richard Kerris, vice presi- dent of Nvidia's Omniverse platform during a briefing ah ad of its 2021 GPU Technology Conference, USD enables sharing of 3D assets to render the virtual worlds synonymous with the metaverse. Virtual sets, animations, materials, and other 3D assets can be seamlessly exchanged across applications, and collaborative scene building is also supported by USD, perfect for constructing virtual environments, worlds, and realities. World, watch out — The Matrix may be closer than we think, supported by standards that are open, customizable, and collaborative. FOR ADVERTISING INFORMATION CONTACT MARI KOHN, DIR. OF SALES 818. 291.1153 | mkohn@copcomm.com LISA NEELY, MARKETING & ADVERTISING SALES EXEC. 818.660.5828 | lneely@copcomm.com WILLIAM R. RITTWAGE, PRESIDENT/CEO 818. 291.1111 | brittwage@copcomm.com next issue: APRIL•MAY•JUNE 2022 THESE ARE SOME OF THE EXCITING TOPICS THAT WILL BE COVERED IN THE APRIL•MAY•JUNE 2022 ISSUE OF COMPUTER GRAPHICS WORLD: ¢ A look how virtual production is changing the way content is created ¢ Taking a deep dive into cutting-edge hero effects ¢ The evolution of facial scanning and digi-doubles ¢ The rise of animation ¢ VR in filmmakin ¢ New techniques driving animation ¢ More