The Tasting Panel magazine

July 2013

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Page 41 of 149

U.S. Drinks Conference The Insider's Guide to the U.S. Beverage Alcohol Market U.S. DrinkS ConferenCe PartnerS with 2013 holiDay BUying Show The U.S. Drinks Conference provides the practical information that spirit, wine and beer suppliers need to be successful in the American market. The global gathering, now in its seventh year, brings owners, entrepreneurs, exporters, importers, marketers and distributors together to share case histories and lessons learned from successful brands. The conference is organized by MHW Ltd., Brand Action Team and Next Level marketing. The Holiday Buying Show is oriented to on- and off-premise operators and distributors, and will showcase the leading spirit and wine brands, programs and support plans for the key holiday season. THE TASTING PANEL is principal media partner for the Holiday Buying Show. The U.S. Drinks Conference will be held in conjunction with the premiere of the 2013 Holiday Buying Show at the Jacob Javits Center in New York on Tuesday, September 10. The U. S. Drinks Conference sessions will be held from 8:30 a.m. to 12:00 p.m. on the second day of the conference, September 10, and will feature presentations on: Regulatory and U.S. Distribution System John Beaudette, President of MHW Ltd. Recognizing the challenges and solutions for launching brands: n What are the regulatory requirements associated with the three tier system and what may be changing? n How is the U.S. distribution landscape changing and what are the best options for market entry? n What are the markup structures across the three tier system and how will my brand/ trademark be valued if I eventually sell it? What's "Hot" and How Do You Take Advantage of Trends Mike Ginley, President and Founder of Next Level Marketing A fast-paced and information-packed presentation of the latest beverage trends shaping the U.S. Beverage Alcohol industry: n Total beverage alcohol overview. n Consumer insights driving growth opportunities. n Beer, wine and spirits category growth and brand trends to watch. How to Grow Your Brand in Partnership, in Spite of, or without Distributor Support Steve Raye, Managing Partner, Brand Action Team Understanding WIIFM—"What's in It for Me"—from the distributor perspective: n What's the best way to get an initial meeting? n What criteria do distributors use in evaluating whether to take on a brand? n How to get distributors to support your brand. n Distributor consolidation is limiting options—what's the right strategy for my brand/company? Setting a Marketing Budget for Your Brand Launch Jeff Grindrod, Managing Partner, Brand Action Team Whether you're a behemoth or a boutique brand, you'll get the straight scoop in this session on allocating marketing spend that's right for you with answers to questions like: n What kind of budget do I need? n How should I allocate marketing spend? n How long will it take before a new brand launch turns profitable? n What kind of realistic volumes can I forecast and expect? • TP0713_034-65.indd 40 6/24/13 5:40 PM

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