Issue link: http://digital.copcomm.com/i/1399
N ew Zealand is world-re- nowned for producing some of the most distinctive styles of Sauvignon Blanc, which can be attributed to the long growing sea- son and cool maritime climate that provide ideal conditions for grape growing. Black Box will be providing consumers with the fi rst and only New Zealand Sauvignon Blanc in a three-liter box, continuing the brand's mission to scour the globe to fi nd the best wines, at the best possible price. Fruit was harvested from East Coast regions including Hawkes Bay, Marlborough and Gisborne. "In today's economy, consumers want affordable wines without hav- ing to sacrifi ce quality," says Kris Kato, lead winemaker. "With Black Box, we are able to offer customers high-quality wines from world-class growing regions at half the price of bottled wine. Our new 2008 New Zealand Sauvignon Blanc is a perfect example of this." Premium three-liter box wines continue to transform the table wine business, with Black Box leading the category. According to IRI, the total premium three-liter box wine category saw 28.8% growth in 2008, measured by dollar sales, with Black Box outpacing the category with growth at 35 percent during the same time period. (Source: IRI Scan Data, Total U.S. Food & Drug, ending Jan. 25, 2009.) Black Box Wines repeatedly earn praise from both consumers and wine experts. The wines have earned multiple Gold and Silver medals over the years at national wine competitions, and garnered 12 "Best Buy" desig- nations from Wine Enthusiast maga- zine since 2004. Each box of wine is the equivalent of four 750 ml. bottles and stays fresh for four weeks after opening, allowing wine drinkers to enjoy a glass of wine anytime, with- out worrying about waste. THE WINES New Zealand Sauvignon Blanc is a fresh and vibrant wine featuring aromas of herbs and tropical fruit. This wine balances vibrant fresh fruit sweetness with a refreshing dry fi nish. 2008 Monterey County Chardon- nay opens with tropical aromas of pineapple, apricot, lemon zest and vanilla. On the palate, the Chardon- nay is light and clean with hints of pineapple, green apple, tart lemon and lemon blossoms with a touch of sweetness on the fi nish. 2007 Central Coast Shiraz displays aromas of black cherry and currants with hints of vanilla and toasty oak. Lush dark berry and plum fl avors combined with full tannins lead to a lasting fi nish. 2007 California Cabernet Sauvignon is a full- bodied wine displaying lovely aromas of black cur- rants with hints of vanilla and toasty oak. Flavors of juicy red berries and chocolate combine with smooth tannins, leading to a soft and lingering fi nish. SRP $24.99 (or the equivalent of $6.25 per bottle) Black Box Wines are distributed in the U.S. by Constellation Wines U.S. 60 / the tasting panel / july 2009 Package Deal Deal Black Box Wines have become America's fi rst premium and now best-selling three-liter box wine Innovative Brands Black Box has added the 2008 New Zealand Sauvignon Blanc to its portfolio. Additionally, new vintages for Black Box favorites–2007 Central Coast Shiraz, 2008 Monterey County Chardonnay and 2007 California Cabernet Sauvignon–are all now available nationwide.