Issue link: http://digital.copcomm.com/i/1325752
sagaftra.org | Winter 2021 | SAG-AFTRA 31 New Edition of 'Young Performers Handbook' Now Online S AG-AFTRA has updated its Young Performers Handbook, a digital publication that serves as an invaluable resource for young performers and their families. Providing the information young members need to get started on their careers, the handbook includes an overview of SAG-AFTRA membership; information about agents and managers, headshots and resumes; a summary of the casting process; on-set education requirements; and much more. Thanks to Young Performers Committee Chair Elizabeth McLaughlin and the entire committee for everything they do to look out for the well-being of our junior members. Find it at sagaftra.org by clicking on the Young Performers link under the Membership & Benefits tab. Y O U N G P E R F O R M E R S H A N D B O O K S AG-AFTRA National Executive Director David White was a panelist for the Men Who SeeHer panel on Oct. 8. The panel was one of many virtual sessions for Advertising Week 2020, which gathers industry professionals to discuss new and emerging trends in marketing and branding, advertising and technology. Other featured speakers included Anheuser-Busch U.S. Chief Marketing Officer Marcel Marcondes, Proctor & Gamble Chief Brand Officer Marc Pritchard and Verizon Chief Marketing Officer Diego Scotti. SAG-AFTRA member and broadcaster Katie Couric moderated the panel. The panel focused on ways advertising can constructively critique and combat gender bias both on and off screen. When asked about the importance of authentic storytelling, White took great care to mention that including women throughout decision-making processes is key to bringing about change. "It's important to ensure that the image and narratives of women, and the characters they portray, [show] the fullness of who they are and their role in society and the community," said White. Other topics included the importance of intersectionality, equal hiring practices for women and ways the industry can continue to make wide-scale change. "We obviously continue to have a lot of room to grow, but there is no question that there is an improved understanding by decision-makers," said White. "It is not only [important] for women to see themselves, but for others to see them." SAG-AFTRA has worked in partnership with SeeHer, an initiative led by the Association of National Advertisers, to amplify the importance of visibility and highlight gender equality successes. Clockwise from top left, Proctor & Gamble Chief Brand Officer Marc Pritchard; SAG-AFTRA National Executive Director David White; Anheuser-Busch U.S. Chief Marketing Officer Marcel Marcondes; and Verizon Chief Marketing Officer Diego Scotti. Inset: broadcaster Katie Couric. NED Featured Speaker at Advertising Week 2020 Panel Click Here TO DOWNLOAD