ADG Perspective

July-August 2020

Issue link: http://digital.copcomm.com/i/1260764

Contents of this Issue

Navigation

Page 40 of 119

T H E B O Y S | P E R S P E C T I V E 3 9 C While designing the boardroom, the graphic design team headed by Paul Greenberg had the epic task of creating…Epics. They needed to create marketing campaigns for seven superheroes. Movie posters, billboards, magazine covers and lunch boxes, all would be needed. Anything one could slap a sticker on. The tiny graphic design team had to churn out the entire Marvel franchise worth of artwork in a matter of months. Each hero had their own branding that had to be unique to them, but also work in conjunction to the rest of the group. Homelander was the all-American Superman-type character, Queen Maeve was the Amazonian warrior, The Deep, an aquatic superstar, A-Train was the show's speedster, Black Noir was a bit of a Batman meets ninja, Starlight was the newest to the group, with her Midwest cheerleader charm, and Translucent the invisible man. The final hero was Lamplighter. In the story, Lamplighter is being replaced by Starlight, so he is never seen in the show, which was great for everyone except the Art Department. For us, he was like a retired superstar. Every image of The Seven that would be seen in the set would need to include this character…who wasn't a character. No need to cast an actor or design wardrobe, or at least not a priority. It was for us, however. I had to beg with costume designer L.J. Shannon to work with us on an outfit design that we could use. They created a rough hooded figure with a flowing jacket concept that we took and ran with. From there, Henry Fong took the look they sketched and brought it to life. He had already created a stunning 14-foot-tall sculpture design of The Seven, and we chose to put Lamplighter in the back to hide him as much as possible so we could develop the rest. It was all coming fast and furious at this point. While one group was working on the sculpture, another was doing giant 23-foot domed fresco of The Seven that would C. HOMELANDER STANDING AT THE WINDOW IN THE VOUGHT TOWER WITH A PANORAMA OF NEW YORK CITY AND THE IDEA THAT THIS BUILDING IS THE TALLEST IN THE CITY. D. CUSTOM BUSTS OF THE SUPERHEROES IN THE VOUGHT BOARDROOM SCULPTED BY GREG ARONOWITZ. E. CONCEPT ART OF THE VOUGHT TOWER BOARDROOM SCULPTURE OF "THE SEVEN" CREATED BY HENRY FONG. D E

Articles in this issue

view archives of ADG Perspective - July-August 2020