Issue link: http://digital.copcomm.com/i/1250931
B M & T ••• March/April 2020 ••• www.blackmeetingsandtourism.com 32 DETROIT METRO CVB RESTRUCTURES LEADERSHIP ORGANIZATIONAL STRUCTURE, PROMOTES FOUR DIRECTORS TO NEWLY CREATED VICE PRESIDENT POSITIONS D etroit Metro Convention & Visitors Bureau (DMCVB) President & CEO Larry Alexander has announced major changes to the Bureau's leadership organizational structure. The changes include promoting the DMCVB's four directors to vice presidents. "The goal of this restructuring is to create a leaner, more efficient organization that exceeds the expectations of our customers and indus- try partners," said Larry Alexander, DMCVB President & CEO. "By perpetuating critical forward thinking we can continue to drive metro Detroit into the future as a vibrant destination and increase tourism and meetings." Harriet Carter has been promoted to Vice President, Customer/Partner Services. Carter is responsible for working with DMCVB partners to develop programs and strategic initiatives that enhance convention experiences in metro Detroit. Her position is critical to maintaining and improving rela- tionships with customers and enhanc- ing the visibility of the DMCVB within the hospitality community. Renee Monforton has been promoted to Vice President, Marketing & Communications. In her new role, Monforton is responsible for keeping the DMCVB on the leading edge of all aspects of marketing, including advertising, public relations, international marketing, social media and publishing. She also serves as the main media spokesperson for the organization. . Jessica Strasser has been promoted to Vice President, Talent Resources. Strasser is charged with ensuring DMCVB talent and technology assets and resources are strategically aligned to drive business priorities and staff are equipped with the resources, skill-set and knowledge to perform. She will also work with hospitality industry partners to lead tri-county workforce develop- ment efforts to benefit the metropolitan Detroit region. Carter, Richardson and the execu- tive director of the Detroit Sports Commission report to Dave Beachnau, Sr. Vice President Sales, Services & Sports. Sajid Zuberi, Vice President, Finance & Administration/CFO con- tinues to oversee all DMCVB financial and legal initiatives. Susan Richardson has been promoted to Vice President, Group/Convention Sales. Richardson's main priority will be leading the sales team through strategic initiatives that recognize the changing needs within the market and determine the best market segment initiatives to fulfill those needs to result in the opti- mal business mix for the region