Issue link: http://digital.copcomm.com/i/1241865
Sam Moulsdale – Graphic Artist When Simon asked me to join Avenue 5, it was instantly an exciting prospect. Branding the whole of a futuristic, spaceship cruise liner? Yes please. When I saw the concept art that Simon had created, it sparked my imagination. As we got more into the project, the more detailed and thorough we knew the graphic design was going to have to be, slowly a visual language started to form. We wanted something fresh. I wanted our graphic design to be on the absolute cutting edge of what today has to offer, but to include all the warmth, character and humour of Armando Iannucci's scripts. Months were spent designing all the signage, printing bespoke carpets, wallpapers, fabrics…anything you could imagine was "uddified." Elements that were digitally designed included bricks, wood effects, a whole trompe-l'œil Japanese restaurant at one point. Oh, and not to forget all the J's…so many J's... Liz Griffiths – Set Decorator The joy, challenge and excitement of HBO's Avenue 5 was creating a fantasy futuristic world which was made into reality. I would draw inspiration from art deco images and sculptures, then design curvy, sexy objects which worked in the Avenue 5 world. A pair of Saturn acrylic ladies for example were 3D printed. Using the skills of a concept artist and 3D modeller within the set decorating department really was a must for this project. Being able to create illustrations and 3D models of set dressing ideas within the virtual 3D set world of the atrium allowed for more freedom in composing the flow of these elements, one can see how the created dining benches actually work in the space. ADG A C B