Issue link: http://digital.copcomm.com/i/1230537
4 STORAGE SOLUTIONS STORAGE SOLUTIONS MAR/APR 2020 Figure 4: Annual storage demand for archiving and digital conversion and preservation Companies making archival media and systems include Disk Archive, HPE, IBM, MagStor, mLogic, Panasonic, Quantum, Seagate, Sony, Spectra Logic, StorByte, Toshiba, Xendata and Western Digital. THE RISE OF CLOUD STORAGE As indicated earlier, post production facilities are turn- ing to the cloud to help with their collaborative video projects. Our survey indicated that in 2019 about 46 percent of responding participants said that they used cloud-based storage for editing and post produc- tion. In addition, many organizations use cloud-based rendering services for their special effects and other rendering projects, saving themselves the on-going cost of capital equipment and maintenance. Other parts of the video workflow are also turning to cloud storage. Our 2018 M&E professional survey indicated that 87 percent of the respondents said that they did proxy distribution through the internet. Eight percent said that they archived on a private or public cloud and about 53 percent said that they would use a private or public cloud for archiving in 2019. "Figure 5" shows our projection for cloud storage revenues out to 2024, showing growth in cloud storage for archiving and preservation, video on demand, inter- net distribution, master networks and post production. Figure 5: Cloud storage revenue projections for media & entertainment applications Amazon, Avid, Backblaze, Google, Microsoft and Wasabi are offering cloud storage for media and en- tertainment applications. Cloudian, Facilis and Object Matrix provide object storage, which can be part of an M&E hybrid cloud environment. Other companies offering gateways, bridges and other ways to access content from object storage include Cantemo, iXsys- tems, Tiger Technology and Veritone. PROJECTIONS & CONCLUSIONS - The growth in storage capacities will result in a total media and entertainment storage revenue growth of about 2.1X between 2018 and 2024 (from $7.5-$16B) - Between 2018 and 2024 we expect about a 3.7X increase in the required digital storage capacity used in the entertainment industry and about a 4.2X increase in storage capacity shipped per year (from 62.4EB to 264EB) - In 2018, content distribution was estimated at 35 percent of total storage revenue followed by archiving and preservation at 33 percent, post production at 26 percent and content acquisition at 6 percent - In 2024, the projected revenue distribution is 35 percent content distribution, 32 percent archiving & preservation, 28 percent post production and 6 per- cent content acquisition - The single biggest application (by storage capac- ity) for digital storage in the next several years is the digital conversion of film, video tape and other analog formats and its long-term digital preservation By our estimates, professional media and entertain- ment storage capacity represents about 5.7 percent of total shipped storage capacity in 2018. Professional media and entertainment consumed about 17 percent of all tape capacity shipments, 8 percent of all hard disk drive shipments and 2 percent of all flash mem- ory shipments in 2018. We estimate that media and entertainment raised about 11 percent of total storage revenue in 2018. Digital Storage feeds every aspect of modern media workflow. As professional video content size grows to support ever more immersive experiences, so have the requirements for performance, latency and storage capacity. Digital storage and memory vendors are creating new storage products to meet these needs so video professionals have the tools they need to express their vision. Coughlin Associates, Inc., is conducting its 11th annu- al survey of digital storage requirements and practices. Results will be included in the 2020 Digital Storage for Media and Entertainment Report, and will be available to participants. Participate in the survey through this link: https://www.surveymonkey.com/r/MWXL22N.