Issue link: http://digital.copcomm.com/i/11437
efits, and better connect to the local, state, and national associations. The strand is designed for chapter presidents, local site reps, membership chairpersons and membership recruiters. Community Outr ea ch S trand — Recognizing that organizing is the basis of community outreach, this strand (Wednes- day–Friday) will explore a variety of strate- gies and tools for tapping into the “power of community,” geared for all educators, ESP, higher ed and Student CTA chapter mem- bers. Topics will include: sharing commu- nity connections; meeting external organi- zations; open forum/relational meetings; community outreach electives; chapter out- reach planning; and World Café — a group approach to problem-solving. Instr uct ion and Pr ofe ss ional De- vel opment — The weeklong IPD Strand will focus on shared school leadership and whole system change. Priority will be given to those who register as school teams. Fea- tured speakers include Michael Fullan and Anthony Muhammad. Communica tio ns S trand — Thi s strand includes separate two-day tracks. Par- ticipants can choose two: Chapter Newsletters from A to Z — Par- ticipants learn to create and produce local as- sociation newsletters, from writing articles and selecting stories to laying out pages with digital photos. The session includes a tuto- rial in desktop publishing. Participants will get practical experience producing the offi- cial Summer Institute newsletter. Please bring your own digital cameras. Online Activism: Engaging Your Members Through Your Website and Social Media — Today’s chapter leaders must have a working knowledge of everything from websites to Twitter to reaching members so they can communicate and access information. Dur- ing this two-day session participants will learn how to create and use their chapter website to their best advantage, in addition to exploring the latest tools in social media, from flip-video to Facebook. Participants should be comfortable using technology and taking and downloading digital photos. Effective Communications: Using News and Public Speaking — The focus is on crisis communications in this pivotal election year — learning how to use the media to mobilize and push back successfully. This session covers the essential elements of effective communica- tions with members, the media and the general public. This includes the basics of speech writ- ing and how to be an effective and confident spokesperson for your organization, holding a news conference and creating an effective chap- ter media relations program. SHERRY POSNICK-GOODWIN Register now for your track of choice at www. cta.org/conferences. Enrollment is on a first- come, first-served basis, and many strands fill up quickly. For more information, contact the CTA Conference Coordination Center at (650) 552-5355. �������������������������������������������������� Designed to advance your career Credentials and Certificates • Multiple and Single Subject • Administrative Credentials • CTEL • Education Counseling • School Psychology • Special Education • Reading and Language Arts • Child Life Specialist Bachelors • Liberal Studies • Child Development ������������������������������������ �������������� ������������������������������������� ����������������������������� ��������������������� ������������������������������ ����������������������������� �������� Ranked as One of America’s Best Colleges - Forbes Magazine, August 2009 Masters • Educational Management • School Counseling • Special Education: Mild/Moderate • School Psychology • Reading • Special Emphasis • Child Life • Child Development • Advanced Teaching Doctoral • Organizational Leadership (Ed.D.) ������������� �������� COLLEGE OF EDUCATION & ORGANIZATIONAL LEADERSHIP ����������������� ������������������ ���������������������������������� ��������������������������������� Knowledge • Service • Vision ��������������������� �������������������������������� ��������������� MAY 2010 | www.cta.org 27