Issue link: http://digital.copcomm.com/i/1054784
Top left, members conduct informational leafleting at an NBA commercial Aug. 23 in Venice Beach. Top right, New York Local Board member Jack Mulcahy joined more than 400 members outside BBH's New York offices. Bottom, SAG-AFTRA President Gabrielle Carteris and members conduct a social media action on Oct. 26, reminding the ad industry they are at the heart of Hollywood. JESSE GRANT/SAG-AFTRA members," said David White, SAG-AFTRA's national executive director. "Our members are the best in the business and if we don't hold the line on fair wages, benefits and union workplace protections, then there will quickly be a race to the bottom in the commercials industry." SAG-AFTRA is also enhancing an outreach effort to grow commercial work opportunities for professional performers on union contracts. These industry outreach and relationship-building efforts are paying off. For instance, The Honest Company, founded by member Jessica Alba, signed the union's Commercials Contracts in August. This win-win arrangement allows Honest access to the union's strong talent base, while assuring that performers on all of the company's commercials are paid living wages and are eligible to receive pension and health benefits. "SAG-AFTRA is an important part of the acting community, and as a proud member since 1994, I fully support its mission," Alba Continues