The Tasting Panel magazine

November 2018

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Page 96 of 124

96  /  the tasting panel  /  november 2018 ESSENTIAL COCKTAILS BARTENDERS AROUND THE COUNTRY INNOVATE THE CLASSIC JACK & COKE In our October issue, we explored how the Jack & Coke has evolved to become an iconic cocktail renowned the world over. From its history and instantly recognizable flavor to its rock 'n' roll status, we uncovered many reasons why this drink personifies simplified perfection to the global bartending community. Yet in this day of deconstructed drinks, complicated cocktails, and consumers who want every drink they order to be social media–worthy, mixologists are more than willing to put their own spin on this classic. "A Jack & Coke is balanced, refreshing, easy to make, and always available," says Jack Daniel's U.S. Brand Ambassador Eric "ET" Tecosky. "But show a bartender a drink that needs no fine-tuning, and you'll find someone ready to decon- struct the cocktail and add their personal touch to it—myself included!" THE KING OF CLASSICS: REMIX EDITION BY IZZY WATSON

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