Issue link: http://digital.copcomm.com/i/10459
POST: What are you doing to adapt to fu- ture changes in the business or take the lead in new business strategies? MCGINNISS: “It’s not like the ‘80s when we were the first post house in town to offer a Quantel Paintbox that cost $400,000. Back then, it was easier to take risks with technology.We will be cautious about jumping into stereoscopic 3D while we perfect what we do best in HD and SD. Our one-stop shop, sound, graphics and edi- torial, staffed by a talented and caring team, is well suited to these times.” CURREN: “We got into Final Cut finish- ing early when others were saying Final Cut was a toy. For a while there were only three companies in LA doing Final Cut finishing, and we were one of them, so that has given us a huge edge. Coming back from NAB, the biggest announcement for me was Black- magic’s DaVinci on a Mac for $995.That’s very exciting and will have a big impact on the industry. Now we will be able to adver- tise the same DaVinci color correction that larger post houses have, at a lower cost for the room. As for the other trend du jour, I think spending $100,000 or more to be able to finish in stereoscopic 3D is kind of hard to justify right now.How do you get ROI on it unless you have a client doing a 3D series who can make the system pay for itself? We’re up to speed with 3D fin- ishing, but I don’t think the work is going to be there anytime soon or in any great quantity.” PRAEGER:“Adding our pro- duction arm, One, to the roster has been a way to keep us ahead of the curve, and we have ex- perts in post workflows of all types here. I don’t know if I’m sold on 3D. Right now we want to stay on top of all the current formats out there and offer effi- cient workflows.” HENNINGER:“We’ve been doing 7.1 surround for a long time and working with the Red workflow for some time, although our market still goes primarily to HD resolution — we don’t see a lot of DI-style work.We’ve been closely involved with Digital SLRs, like Canon’s 5D and 7D; that’s been big for us. And we’re keenly in- terested in stereoscopic 3D, including the potential for 3D disc delivery through Blu- ray. It’s a constant challenge for a facility like ours that sees a little bit of every kind of work and has to maintain the older formats, too. It’s all part of our value proposition: whatever you’ve got we can get it ready for distribution. As for change, it always comes with opportunity, and our instinct and his- continued on page 39 » 48TB with 8 x 8Gbit FC host connections in a 24 bay » Up to 2300MB/sec @ RAID 6 » Designed for DI, Color Correction, 3D & 4K workflow » Application Tested: Assimilate, Autodesk, Bright Systems, DaVinci, Digital Vision, Iridas & more » Unique SAN management features including performance tuning & tracking Galaxy Aurora purpose-built RAID ® for digital film workflow A Subsidiary of For a video demo of Aurora’s GUI go to: http://www.rorke.com/aurora.cfm www.rorke.com © Rorke Data. All rights reserved. Rorke Data and the Rorke Data logo are registered tradmarks of Rorke Data Inc. All other trademarks and logos are the property of their respective owners. www.postmagazine.com May 2010 • Post 21 Broadway Video provided editing services for MacGruber,an upcoming feature based on the SNLskit. T R E N D S