The Tasting Panel magazine

October 2018

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Page 14 of 96

14  /  the tasting panel  /  october 2018 INDUSTRY SPOTLIGHT Rombauer Vineyards Names Alison Surgeon National Sales Manager, Welcomes Kristine Pederson A lison Surgeon has been promoted to National Sales Manager at Rombauer Vineyards. Surgeon joined the company in October 2004 as a Sales and Marketing Assistant before rising through the ranks to become California Sales Manager and, most recently, Northern California and Hawaii Regional Sales Manager. Surgeon is a graduate of the Executive MBA for Wine Business program at Sonoma State University, where she also earned an undergraduate degree in business administration. "Alison has been a passionate, unrelenting brand ambassador from the very beginning," says Rombauer President and CEO Bob Knebel. "Our entire team is thrilled to see her receive this well- deserved promotion." Stepping into Surgeon's former position is Kristine Pederson, most recently a Senior Account Specialist with Monterey Bay Wine Company. A graduate of the University of California, Davis, and a Certified Sommelier and Certified Specialist of Wine, Pederson has more than 20 years of experience in the wine industry. Guarachi Wine Partners to Represent VIK Luxury Brand G uarachi Wine Partners has welcomed wine industry leader VIK as its newest innovative luxury brand. Beginning in January, Guarachi Wine Partners will represent the complete VIK portfolio for sales, marketing, and distribu- tion throughout the U.S. "I've always had a special interest in following the changing trends of the South American wine landscape over the decades," said Alex Guarachi, CEO and founder of Guarachi Wine Partners. "VIK is unlike anything I've seen from South America, which is why I'm very excited for this partnership—their winemak- ing, philosophy, innovation, and overall quality will rival First Growths from Bordeaux." For more information, visit Alison Surgeon. Kristine Pederson. B rian Baker has been appointed General Manager of historic Napa Valley vineyard and winery Mayacamas Vineyards. Prior to his appointment, Baker served as the Vice President of Sales and Marketing at Chateau Montelena Winery in Calistoga, where he oversaw global sales and marketing activities. Baker's introduction to the wine business arrived in 2004, when he was appointed Vice President–Consumer Relationship Management at Jackson Family Wines in Santa Rosa. He holds a Certified Specialist of Wine (CSW) credential and is an alumnus of the University of Southern California. Brian Baker Appointed General Manager of Mayacamas Vineyards PHOTO COURTESY OF MAYACAMAS VINEYARDS

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