The Tasting Panel magazine

August 2018

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august 2018  /  the tasting panel  /  13 Sagamore Spirit to Donate to Maryland Flood Relief B altimore-based Sagamore Spirit will donate all proceeds from its newest limited release, Cognac Finish Rye Whiskey, to Ellicott City Partnership's (ECP) flood relief and rebuilding efforts. Located roughly 10 miles southwest of Baltimore, Ellicott City experienced catastrophic flash floods this spring that devastated the area for the second time in two years. The whiskey, produced in a batch of roughly 1,000 bottles, will be available for purchase for $70 only at the Baltimore distillery. "We want our friends and neighbors in Ellicott City to know that we stand with them," said Sagamore Spirit President Brian Treacy. "We've witnessed their strength and perseverance firsthand and wanted to help the best way we know how." The 105-proof Cognac Finish is the latest release from the award-winning distillery, which is currently working to restore Maryland's rightful place in America's rich whiskey heritage. For more information, visit sagamorespirit.com. To donate to Ellicott City Partnership's flood relief efforts, visit visitoldellicottcity.com. PHOTO COURTESY OF SAGAMORE SPIRIT Relief altimore-based Sagamore Spirit all from its limited release, Finish Whiskey, City relief rebuilding Located southwest flash spring devastated the second time PHOTO COURTESY OF SAGAMORE SPIRIT E. & J. Gallo Winery Launches KUBE, a Project Focused on Consumer Trends E . & J. Gallo Winery (Gallo) is leading the industry with its latest project focused on understanding consumers and shoppers: Knowledge Unearthed for Business Expansion (KUBE). With more than 23,000 survey respondents exploring nearly 100,000 usage and purchase occasions, KUBE is the largest study of its kind to explore the alcoholic beverage space. KUBE found that while premium wine drinkers are more exploratory in their consumption than those favoring lower price points, new interest in fine wine is generally driven by the consumer having an "aha moment" or being introduced to a new brand or bottling by a friend. KUBE also found that 66 percent of consumers change their drink of choice depending on where they are and what they're doing. Wine in cans, Tetra packs, and single-serve formats are helping expand wine occasions to include situations like outdoor gatherings where wine may not be the leading option. "Taking what we've learned from KUBE is helping us to partner with our internal teams, as well as our customers, to innovate for the future," said Vice President of Marketing Stephanie Gallo. Stemmari Introduces Hedonis Riserva S icilian producer Stemmari will introduce a new wine to its portfolio next month: The Hedonis Riserva ($50), which exemplifies the rich history of Sicily's signature grape, Nero d'Avola, will debut nationwide. "Hedonis Riserva represents the passion and dedication Sicily has for its premier grape," says Stemmari Winemaker Lucio Matricardi, Ph.D. "The wine we have crafted is very dif- ferent than the Nero d'Avola found elsewhere on the island. We spent the last 15 years studying the varietal and discovering different growing and fermenta- tion methods to create the most expressive wine possible."

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