Issue link: http://digital.copcomm.com/i/1013885
1 16 / the tasting panel / august 2018 The nationwide popularity of the spirits industry can be matched by perhaps just one other beverage: coffee. For guests who want the best of both worlds, Rumchata has an answer in the form of a ready-to-drink iced coffee blended with its award-winning liqueur: FrappaChata ($20/1.75-liter bottle; $2/100-milliliter bottle). Blended in with the cream liqueur is a distinctive mix of Arabica and Robusta coffees, allowing nuanced layers to shine through on the palate. Guests can enjoy this smooth, 25-proof spirit on the rocks, as a twist on a classic cocktail, or as a featured ingredient in an entirely new creation. Introduced last year, FrappaChata sold more than 1 million individual units within six months of its debut. Following this success, the brand added another expression, FrappaChata Mocha ($20/1.75-liter bottle; $12/four-pack of 200-milliliter bottles), to the portfolio this summer. "We want to give FrappaChata fans the same variety they get in non-alcoholic iced coffee," says Tom Maas, RumChata founder and Master Blender. "FrappaChata Mocha adds a rich, real chocolate flavor to FrappaChata that gives iced coffee drinkers another chance to enjoy an adult version of their favorite iced coffee flavor. We are seeing the same excitement from retailers for FrappaChata Mocha that we saw with the introduction of original FrappaChata." Off-premise retailers won't need to give up valuable storage space for these self-stable expressions, as they require no refrigera- tion. And to make it even easier to try FrappaChata, the brand has also developed 100-milliliter dispensers to place on countertops. With iced coffee in its heyday during the summer months, there's no better time for your guests to try a spirited coffee creation. AGAVE LOCO CATEGORY REPORT A CUP OF MORE: FRAPPACHATA AND FRAPPACHATA MOCHA