Issue link: http://digital.copcomm.com/i/1013885
28 / the tasting panel / august 2018 Movers & Shakers Want to connect with beverage industry leaders? Tap into BevForce at www.bevforce.com or email info@bevforce.com for more information. CAREER CORNER F orceBrands is the leading recruiting and staffing firm for the beverage, food, and beauty industries. We offer executive recruiting services, board of director assembly, and industry-specific job boards including BevForce—which connects global beverage companies with future leaders. Tom Schoelkopf has been named Senior Sales Director East at California Cider Company. He had been Sales Director Mid-Atlantic at Pabst Brewing Company. Ali Huleisy has been named Regional Sales Manager at Mark Anthony Crafted Spirits. He had been Illinois Market Manager – On Premise at Infinium Spirits, Inc. William Kosch has been named Marketing Analyst at Campari Group. He had been Associate Client Manager at Nielsen. Alex Rodriguez has been named Head Brewer at Fermented Sciences Brewing. He had been Senior Brewer at Stone Brewing. Four Tips for Writing the Perfect Cover Letter Recruiters and hiring managers will be the first to tell you a cover letter matters when it comes to applying for a role. In addition to proving you've put in the extra effort, these letters can articulately speak to your accomplishments while effectively conveying your interest in a given position. Read on for some writing tips that will make your candidacy stand out among the competition. 1. SHOWCASE YOUR VALUE PROPOSITION: Your cover letter provides an opportunity for you to go beyond your resume and showcase why your expe- rience and skills make you the ideal candidate for a job. What can you offer the company, and what will you be able to accomplish given your unique skill set? If you cover these topics adequately, your cover letter should make a solid case for your hiring. 2. MAKE EVERY WORD COUNT: The best cover letters are succinct and to the point, so skip the fluff and make every sentence count. If a phrase or section doesn't add value or help tell your story, nix it: You can always add the missing details to your resume. 3. PROOFREAD: While this seems like an obvious tip, you might be surprised to learn how many candidates submit cover letters riddled with grammatical errors and spelling mistakes. Avoid this by having more than one pair of eyes proofread your cover letter. 4. PERSONALIZE YOUR LETTER: This highly effective tip often gets overlooked, especially when job searchers apply to a high number of positions in a short time period. Remember to not only address your letter to the appropriate hiring manager, but to tailor the letter specifically to the role and the company.